It's time TO TURN YOUR 
VISITORS INTO CUSTOMERS!

Get the strategies behind some of the web's most profitable ecommerce stores.

IT'S TIME TO TURN YOUR VISITORS INTO CUSTOMERS!

Get The Strategies Behind Some Of The Web's Most Profitable Ecommerce Stores.

CRO: Conversion Rate Optimisation

Your ad campaigns may not be your problem.

CRO: Conversion Rate Optimisation

Your ad campaigns may not be your problem.

DRAMATICALLY IMPROVE SALES THROUGH CVR

This is the single most important thing you'll ever learn about your ecommerce store: even if you hire M. Zuckerberg himself to set up your ad campaigns, you will never get a decent ROI if your store doesn't have a good conversion rate.

So we find it VITAL  to audit your store and its conversion rate before anything else. This is an important step that is often missed when setting up ad campaigns, and an essential service that is included in our packages.

How your cold traffic converts will determine how much revenue your store makes. And if it isn't, our team of experts will pinpoint exactly why.

How We Got a $130K/mo Sales Increase

with HALF the Ad Spend!

THE PROBLEM:

In November, this client had done $300K in sales from a 0.05% conversion rate. This immediately showed us that the store had potential, but there were some conversion issues worth looking into.

A lot of ecommerce businesses don't pay enough attention to their store's conversion rate. They see sales coming in regardless, usually even organically, and think that while the CVR isn't perfect, it's not that big of an obstacle.

However, it is so crucial to know that CRO is not always about the conversion rate of your store.

A CVR this low will inevitably cause a lot of issues at the next stage: paid ads and scaling. This is where it all goes wrong. When you start scaling with a below average CVR, return on ad spend is going to drop quickly and cost per acquisition is going to skyrocket rapidly.

So when we spotted the low CVR, we knew we had to do some optimisation NOW, so this client would be able to scale successfully LATER.

THE SOLUTION & THE RESULT:

We Look At Every Campaign Holistically: 

What can we do now in one area, that's going to be beneficial to all the next steps in different areas? If we make tweaks to get that CVR up, how is that going to hold up once we start sending mass amounts of paid traffic to the store?

Before working with us, this client was spending $100K/month in ad spend. Now, two months after handing over their campaigns to us, they are spending $60K per month. We managed to almost HALVE their ad spend and STILL get more sales than they were before they started working with us.

Through optimisations to their store, their store's conversion rate has now gone up to 1.6% - a number that is much higher than the 0.05% they started out with, despite the fact that we are sending tonnes MORE traffic to their store.

Sales have increased by $130K per month.

Through a combination of CRO and paid advertising, they are now in a perfect position to start scaling linearly:  More ad spend will now result in more sales, without compromising the cost per acquisition or sales volume.

We've Worked With

We've Worked With

PROVEN RESULTS: Among The

Top Agencies In The Business

Look no further. You've found the best.

PROVEN RESULTS:

Among The Top Agencies In The Business

Look no further. You've found the best.

THE HAWK REACH REPUTATION

Your Facebook and CRO secret weapon: Hawk Reach have been one of the most reputable ecommerce growth agencies in the industry for years, because they evolve along with the ever-changing and ever-evolving business of online entrepreneurship. They stay up-to-date with what works now, so you don't have to.

Dozens of ecommerce business owners have managed to scale their business to new heights with the expert help of Steven and Arin and their Hawk Reach team.

FACEBOOK MARKETING PARTNER

Work with a company you can trust. All Facebook Marketing Partners are vetted for excellence.

Work With The Best

Work With The Best

Highly Profitable Ad Campaigns

The most common problem among ecom entrepreneurs is not growing to monthly 5-figure revenues. It's what happens after that. 

Scaling is where the real work begins. Because solely relying on pumping more money into your ad campaigns is not enough if you want to truly scale.

Before

THE PROBLEM:

Here's what happens when you scale your campaigns without fixing any other bottlenecks that may be affecting your sales: 
acquisition costs start rising, your margins get smaller, your revenue stagnates and if you don't fix this quickly your whole business will soon be at a stand still.

More often than not, there is a problem in the structure of your ad campaigns, or your store isn't converting well enough. And fixing one issue doesn't solve the other.

THE SOLUTION:

We look at your ecommerce website and campaigns as a whole, and thoroughly audit each aspect until we've found your bottleneck(s). This way, we have a targeted solution for an isolated problem. Once those bottlenecks are resolved, you will get a first influx of sales. Then - and only then - are your campaigns ready for the next step.

From there, with your highly optimised website, funnel, and ad campaigns, we move on to the next logical step: scaling your ecommerce revenues to infinity and beyond.

After

THE STRATEGY

When we were approached by a luxury high-end fashion ecommerce brand, they were doing well, but wanted to level up. Through our specific 'Hawk Reach Process', we helped them do exactly that.

From our third month of running ads, we were able to generate $432,348 in sales from $24,307.16 ad spend. That's a 1,779% return on their ad spend. 

How Did We Achieve 17X ROAS?

After an in-depth strategy call with the client, we determined the biggest pain points and issues from our client's perspective. This is a very important part of the process, as we need to not only understand the client and their vision, but their ideal customer as well. 

At the top of our funnel, we drove cold traffic from interest-based audiences, as well as repurposed an old email list to get engagement. Likes, comments and shares are the highest currency on social media platforms, so it's a big part of our strategy. 

Where our clients' products were striking to the eye, we focused mainly on stunning images and videos to capture our audience's attention and get them engaging.

At the next stage of our funnel, we targeted anyone who with the content at the first stage to a different, directer style of copy to encourage them to go back to the website and make a purchase.

Finally, the third stage of our funnel was retargeting. Which consequently is also where most brands get into trouble. If your retargeting isn't outperforming your cold ads, you are leaving stacks of money on the table.

At the bottom of funnel, our retargeting stage, we served ads to people who had viewed the client's videos for a certain period of time, or added to cart in a set period of time and incentivise them to come back and make a purchase.

Working with a premium brand allowed us to position the brand in a way that produced higher average order value, resulting in a higher return. 

Highly Profitable Ad Campaigns

The most common problem among ecom entrepreneurs is not growing to monthly 5-figure revenues. It's what happens after that. 

Scaling is where the real work begins. Because solely relying on pumping more money into your ad campaigns is not enough if you want to truly scale.

Before

THE PROBLEM:

Here's what happens when you scale your campaigns without fixing any other bottlenecks that may be affecting your sales: 
acquisition costs start rising, your margins get smaller, your revenue stagnates and if you don't fix this quickly your whole business will soon be at a stand still.

More often than not, there is a problem in the structure of your ad campaigns, or your store isn't converting well enough. And fixing one issue doesn't solve the other.

THE SOLUTION:

We look at your ecommerce website and campaigns as a whole, and thoroughly audit each aspect until we've found your bottleneck(s). This way, we have a targeted solution for an isolated problem. Once those bottlenecks are resolved, you will get a first influx of sales. Then - and only then - are your campaigns ready for the next step.

From there, with your highly optimised website, funnel, and ad campaigns, we move on to the next logical step: scaling your ecommerce revenues to infinity and beyond.

After

THE STRATEGY

When we were approached by a luxury high-end fashion ecommerce brand, they were doing well, but wanted to level up. Through our specific 'Hawk Reach Process', we helped them do exactly that.

From our third month of running ads, we were able to generate $432,348 in sales from $24,307.16 ad spend. That's a 1,779% return on their ad spend. 

How Did We Achieve 17X ROAS?

After an in-depth strategy call with the client, we determined the biggest pain points and issues from our client's perspective. This is a very important part of the process, as we need to not only understand the client and their vision, but their ideal customer as well. 

At the top of our funnel, we drove cold traffic from interest-based audiences, as well as repurposed an old email list to get engagement. Likes, comments and shares are the highest currency on social media platforms, so it's a big part of our strategy. 

Where our clients' products were striking to the eye, we focused mainly on stunning images and videos to capture our audience's attention and get them engaging.

At the next stage of our funnel, we targeted anyone who with the content at the first stage to a different, directer style of copy to encourage them to go back to the website and make a purchase.

Finally, the third stage of our funnel was retargeting. Which consequently is also where most brands get into trouble. If your retargeting isn't outperforming your cold ads, you are leaving stacks of money on the table.

At the bottom of funnel, our retargeting stage, we served ads to people who had viewed the client's videos for a certain period of time, or added to cart in a set period of time and incentivise them to come back and make a purchase.

Working with a premium brand allowed us to position the brand in a way that produced higher average order value, resulting in a higher return. 

Case Study: How We Helped A Shoe Brand Sell Out Their Entire Stock In A Month

Case Study: How We Helped 
A Shoe Brand Sell Out
Their Entire Stock In A Month

With a 794% ROI

With a 794% ROI

Fuego Shoes

Revenue from sales: $67,000
Timeline: 1 month
www.fuegoshoes.com

A fascinating concept: Fuego Shoes had created a trainer that has spinners in the soles to allow dancers to twist and turn while dancing.

With the business being relatively new to Facebook, they had tried to run some ad campaigns on their own with a small budget. While this worked fine for a while, they were quickly fatiguing their small niche audiences and inevitably started struggling to get consistent results or get a decent return on their ad spend.

One month after turning to Hawk Reach, they had sold out of stock.

THE STRATEGY:

PERSONAS:
After identifying 3 separate personas around the ideal customer, we started off with out core audience and placed the focus entirely on the US market. We tested the results, then scaled this persona quickly.

FUNNEL STRATEGY:
Our first stage, our "top of funnel", was based around driving cold traffic and testing new customer-based and interest-based audiences, to assess which ones would provide the best results. Through the use of a multi touch strategy, we took prospects on a journey to becoming paying customers.

In the second stage, our "middle of funnel", we directed prospects to blogs and publications featuring Fuego Shoes. Anyone who engaged with the top of funnel ads in any way, was targeted within 7 days to keep the brand top of mind, and to educate the prospects further. 

In the final stage, our "bottom of funnel", we retargeted anyone who had viewed content on the store or had added an item to their cart but didn't complete their purchase, and incentivised them with a 10% discount to come back and complete their purchase.

With a website that was in good shape when we started, we only needed to advise on a few tweaks to make a store that was already converting pretty well, into a store that was converting great. 

RESULTS:
Their revenue for the month was a total of $67,000 as a result of sales from paid advertising. $58,562.50 of this was profit - making for a 794% ROAS.

Case Study: How We Helped A Shoe Brand Sell Out Their Entire Stock In A Month

With a 794% ROI

Fuego Shoes

Revenue from sales: $67,000
Timeline: 1 month
www.fuegoshoes.com

A fascinating concept: Fuego Shoes had created a trainer that has spinners in the soles to allow dancers to twist and turn while dancing.

With the business being relatively new to Facebook, they had tried to run some ad campaigns on their own with a small budget. While this worked fine for a while, they were quickly fatiguing their small niche audiences and inevitably started struggling to get consistent results or get a decent return on their ad spend.

One month after turning to Hawk Reach, they had sold out of stock.

THE STRATEGY:

PERSONAS:
After identifying 3 separate personas around the ideal customer, we started off with out core audience and placed the focus entirely on the US market. We tested the results, then scaled this persona quickly.

FUNNEL STRATEGY:
Our first stage, our "top of funnel", was based around driving cold traffic and testing new customer-based and interest-based audiences, to assess which ones would provide the best results. Through the use of a multi touch strategy, we took prospects on a journey to becoming paying customers.

In the second stage, our "middle of funnel", we directed prospects to blogs and publications featuring Fuego Shoes. Anyone who engaged with the top of funnel ads in any way, was targeted within 7 days to keep the brand top of mind, and to educate the prospects further. 

In the final stage, our "bottom of funnel", we retargeted anyone who had viewed content on the store or had added an item to their cart but didn't complete their purchase, and incentivised them with a 10% discount to come back and complete their purchase.

With a website that was in good shape when we started, we only needed to advise on a few tweaks to make a store that was already converting pretty well, into a store that was converting great. 

RESULTS:
Their revenue for the month was a total of $67,000 as a result of sales from paid advertising. $58,562.50 of this was profit - making for a 794% ROAS.

Dedicated Project Managers

Arin & Steven, Hawk Reach Co-Founders

Dedicated Project Managers

We offer professional, responsive services tailored to you. As a premium agency, we truly care about your business. 

We have a deep understanding for the fact that every business is different, and therefore has different needs. This is why we are all about communication. It's just as important to us as it is to you, that you are always in the loop with what's happening with your campaigns. Every step of the way.

Each of our clients is assigned a dedicated project manager and will work with the same advertising experts throughout, allowing for a friendly, professional relationship in which going the extra mile is never a question.

Our dedicated experts build and maintain efficient campaigns that generate outstanding results.

Dedicated Project Managers

Arin & Steven, Hawk Reach Co-Founders

We offer professional, responsive services tailored to you. As a premium agency, we truly care about your business. 

We have a deep understanding for the fact that every business is different, and therefore has different needs. This is why we are all about communication. It's just as important to us as it is to you, that you are always in the loop with what's happening with your campaigns. Every step of the way.

Each of our clients is assigned a dedicated project manager and will work with the same advertising experts throughout, allowing for a friendly, professional relationship in which going the extra mile is never a question.

Our dedicated experts build and maintain efficient campaigns that generate outstanding results.

The Problem With DIY Advertising

The Problem 
With DIY Advertising

Stop working IN your business, start working ON your business

Stop working IN your business, start working ON your business

Social media advertising is often presented as a relatively accessible medium to get your product in front of more people. 

However, if you're an ecommerce business owner who's tried to set up their own campaigns, you'll have come to the conclusion that this takes a lot more work and knowledge than you had originally anticipated. Not to mention the constant platform updates that you're supposed to keep up with, all while running an online store and trying to make a profit. 

The bottom line is: time spent trying to learn the technicalities of online advertising is time away from your crucial growth tasks.

And yet, business owners and solopreneurs continue to run their own ads, which often leaves the business in a worse position than before they started, and their perception of paid advertising as a medium that "doesn't work".

Hiring a full service agency ensures you have a full team of dedicated industry professionals, whose very job it is to keep track of all changes, updates, and best-practice strategies. Their industry knowledge lies entirely in generating sales for your business through up-to-date techniques, and preventing you from wasting your time and money on substandard results.

The Problem With DIY Advertising

Stop working IN your business, start working ON your business

Social media advertising is often presented as a relatively accessible medium to get your product in front of more people. 

However, if you're an ecommerce business owner who's tried to set up their own campaigns, you'll have come to the conclusion that this takes a lot more work and knowledge than you had originally anticipated. Not to mention the constant platform updates that you're supposed to keep up with, all while running an online store and trying to make a profit. 

The bottom line is: time spent trying to learn the technicalities of online advertising is time away from your crucial growth tasks.

And yet, business owners and solopreneurs continue to run their own ads, which often leaves the business in a worse position than before they started, and their perception of paid advertising as a medium that "doesn't work".

Hiring a full service agency ensures you have a full team of dedicated industry professionals, whose very job it is to keep track of all changes, updates, and best-practice strategies. Their industry knowledge lies entirely in generating sales for your business through up-to-date techniques, and preventing you from wasting your time and money on substandard results.

Results: A Winning Strategy For Each Client

Don't just take it from us.

Want To Work With Us? Here's How.

So you can scale your business & focus on what you enjoy.

If you are just starting out, this service is not for you. This is a scaling service, which means our team focuses on taking brands that are ready to scale to the next level. We can help you reach these incredible returns if:

✔ You own an eCommerce store in any niche with a proven product
✔ Your store is already turning over upwards of $10K/mth
✔ You are trying to scale your campaigns but can't seem to crack a winning strategy
✔ You are ready to hand over the paid advertising reigns to a dedicated team you can trust
✔ You are ready to see dizzying returns on your ad spend

Ready To Dramatically Scale Your eCommerce Business?

Book a call today to see how our team can help you!

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